We (Sophia & Dani) met at the 2018 GrowthHackers Conference. We shared the stage on a panel and went our separate ways. Fast-forward a few months and we were both leaving our full-time roles at the same time. We began scheduling check-in calls around how we could help each other and the larger community of women in growth.
We shared our personal stories with one another, which took multiple calls to fully explain. We shared the good, bad, and ugly. How we got to where we are and what challenges we faced throughout the journey. It felt like we finally found someone who just got it, after years of living the “Lone Ranger” life.
Once we built a great deal of trust, our focus shifted. We knew we needed to do something to help other women in growth. Sophia wants to create a world her daughters can thrive in and Dani wants to create sustainable technology that’s built for everyone, not just the privileged. We have our own motivations, but we can agree on a few things.
We believe we need to strive for equality by:
- elevating the voices of women to help balance the way we shape our future.
- supporting women in roles that are male-dominated so they stay retained.
- teaching teams how to be more inclusive to help build more diverse teams and deliver better results.
- inspiring women to pursue their full potential so that they can help inspire future generations.
That’s when the idea of a mastermind started. Since we have both lived and breathed growth roles, we decided to start with exactly that. We thought that if we start by finding women who identify as a Lone Ranger in a role responsible for the growth of their company or clients, we will do what it takes to support those women, keep them accountable, and help them elevate to the best version of themself.
The mastermind is just the beginning. If you or your company has interest in getting involved, please reach out… we’d love to hear from you.
Sophia Eng is the VP of Marketing at Trade The Fifth, and Founder of Women in Growth, a community dedicated to empowering women to grow businesses. She has been featured in Forbes, Women 2.0, and is a keynote speaker.
Sophia has been the driving force behind the revenue and user growth at InVision, Autodesk, and Workday, as well as her own consulting agency, Real MarketEng, using buyer psychology as the backbone of her strategies and insights.
Companies choose Sophia due to her track record of getting the best results in the shortest amount of time, while maximizing promotion and growth budgets. Using her background in science and psychology, Sophia has paired with ConversionXL alongside Sean Ellis to teach growth marketing through the lens of effective persuasive psychology.
Today, Sophia champions female and minority inclusion in Silicon Valley. Sophia has a special focus on empowering female entrepreneurs, as well as pushing the agenda for more in-depth studies on the unique psychology of female consumers.
Dani is a sustainable growth leader and diversity advocate.
Putting her degrees in Marketing and Environmental Studies to work, Dani began her career testing new online strategies with Defenders of Wildlife, WWF, Human Rights Campaign & Save the Chimps, to help increase donations and action.
After following her h(e)art and moving to California, Dani worked remote for a year before transitioning to Payoff, a fintech startup helping U.S. citizens pay off credit card debt and reach financial freedom. During this time she worked with eHarmony’s founding Chief Science Officer, Dr. Galen Buckwalter, to understand and predict how personality drives the way consumers behave.
As Head of Growth at GrowthHackers, Dani produced the 2017 and 2018 GrowthHackers Conference, pulling together leaders in growth across the globe to discuss the keys to sustainable growth. Dani helped hundreds of companies identify their North Star Metric and coached teams on adopting the growth process.
In 2018, Dani left her full-time role with GrowthHackers, began her own growth consultancy, Growth Gal, and got certified in teaching vinyasa yoga. She now mentors founders and heads of growth, speaks internationally, and applies psychometrics at scale with psyML.